The purpose of this project is to reinvigorate LP’s moulding products display at Lowe’s. The main challenge is to promote their products as an alternative to traditional woods. The main strategy is to show the beauty of their mouldings when applied to rooms in the home. In order to showcase the quality of the product, in context most effectively, a vignette is installed next to the merchandise to not only show the quality of the product but also to make emotional connections to the customers.